Year 2022
Tools UX, UI
Category Finance
Overview
Following recent trends in the Hi-Tech world, we have identified the
emergence of the “New Rich”. The “New Rich” is a new type of person who are now considered top earners and are part of the high society, a society that changed and that is not exclusive to “grownups” anymore, but also to younger people.
Following said trends and different technological changes, “Morden” was established to answer the “New Rich” needs.
“Morden” is a new, fresh, and innovative credit company, made to supply the needs of people of all ages, who are of a high socioeconomic status.
The company believes in cutting edge technology, comfortability,
transparency, and security when it comes to the customers.
The Problem
The Solution
The credit company that will provide its customers with solutions to the problems and gaps caused by new trends and changes that followed. Credit company to customers of high socioeconomic status that will provide its customers with all their recent needs.
User Research
Chat / Personal attention
Locating transaction’s location and all the details in the interface
Recovery code / Preventing card blocking
Key Results
Pain Points
1
People try to make a transaction and often do not remember their credit card pin code. After a couple of failed attempts, the card is blocked, and the customer is unable to conduct the transaction.
2
Occasionally, there is a difference between the name of the business in which a transaction is being made, and the name of the business that ultimately charges the customers, that causes customers not to remember what transactions they have made.
3
When a customer needs assistance from a representative, he/she needs to repeat him/herself or to deal with a complicated and uncomprehensive chat- bot, until he/she reaches human representative.
Featurs
SMS
After a user provides a wrong password, he then receives an SMS with a link directly to the application itself or its download link. Afterwards, he gets access to a password restoration process. A user can repeat this process up to three times a year.
Location
In different interfaces I have reckognized that when a user clicks on a name of a business that appears in the transaction, the application then minimzes and directs him/her to a search engine. In these search engines, the results quite often are not always accurate and the customer is unable to know where the transaction took place.
Further more, in these interfaces the map appears to be small, at the bottom of the page and cannot be enlarged. That is why in Morden, the map appears in large scale and clear on a user’s screen so the user can immediately reckognize the transaction he/she conducted.
Chat
Online chats with a human representative after choosing a subject with which a user requires assistance with. (Like a virtual “Wolt”).
Personas
Architecure & Wareframes
PIN Recovery
Alex Gold’s flow
SMS To PIN Recovery
A customer is in the middle of an important deal and is unable to remember his/her PIN code. After providing with two wrong pins, he/she then receives a message that informs him/her of a password restoration process in a simple and effective way that will prevent him/her from providing a third wrong passwords that will lead to the credit card being blocked.
PIN Recovery -DONE!
After the completion of the PIN code restoration process, the PIN code will be revealed for several seconds. The user can restart the restoration process.
Locating transaction details
Mishel Ros’s Flow
Transaction details
A user cannot remember where a deal was made or cannot identify its information. “Morden” provides the users with the option of finding within a deals page, full details, such as exact location within the interface itself (without referring to 3 rd party applications), invoices, phone numbers etc.
Chat
Roni Ed’s Flow
Chat with a banker
A user is unable to find a specific deal that was made and needs a solution to the problem, he turns to a specific chat where he will be able to talk to a representative that is able to solve the problem.
“Morden” provides human answering to its customers, in any matter requiring assistance.
Screens - Pin recovery
Screens - Transactions details
Screens - Money transfer
Screens - Chat
